LA Times Festival of Books at USC

April 30, 2013

The LA Times Festival of Books drew a great crowd this year – both in vendors and spectators. Attendees were treated to Southern California’s beautiful weather at its finest.


In partnership with Bigger Dot, the Mood Elevator team showcased the book, lifted moods, and enjoyed the festivities.  


Bigger Dot created a lounge that had cool water, a coffee table, and lounge chairs for readers to take advantage of!


We distributed over 500 book marks this weekend, readers who were asked what their mood was most often answered with “appreciative” – I suppose a free book mark can do that to you!



UPDATE: LA  Times published an article on the thousands that turned out, read it here:,0,2010696.story