LA Times Festival of Books at USC

April 30, 2013

The LA Times Festival of Books drew a great crowd this year – both in vendors and spectators. Attendees were treated to Southern California’s beautiful weather at its finest.

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In partnership with Bigger Dot, the Mood Elevator team showcased the book, lifted moods, and enjoyed the festivities.  

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Bigger Dot created a lounge that had cool water, a coffee table, and lounge chairs for readers to take advantage of!

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We distributed over 500 book marks this weekend, readers who were asked what their mood was most often answered with “appreciative” – I suppose a free book mark can do that to you!

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UPDATE: LA  Times published an article on the thousands that turned out, read it here: http://www.latimes.com/local/lanow/la-me-ln-thousands-turnout-for-festival-of-books-20130420,0,2010696.story